The channel
ecosystem
needed its
infrastructure.
I spent 15 years watching vendors and partners talk past each other. I'm building indyrct to fix the structural disconnect — so both sides win.
MDF budgets unclaimed
60%
Margin uplift, Lighthouse status
5–15pp
Vendors leveraged of 8–15 active
<3
15 years building partnerships across vendors, distributors, and MSPs — from early cloud disruption in New Zealand through to enterprise channel strategy across APAC.
Speaker, Sydney Build Expo · Future of Construction Stage, 2023
Panellist, ARN Roundtable · Senior technology channel leaders
Former regional channel roles at Dicker Data, Datacom, Ingram Micro
Partner Compass
Vendor programme health check & optimisation
Most MSPs are leaving 5–15 percentage points of margin in vendor portals they rarely open. Partner Compass audits your programme tiers, identifies what you're missing, and maps a clear path to Lighthouse status — where vendors proactively send you business and budget.
Step 01
Programme audit
Step 02
Tier roadmap
Step 03
Lighthouse path
Cotillion CORE
Channel orchestration & revenue engine
The intelligence layer between vendors and the channel. Cotillion CORE automates programme navigation, surfaces investment triggers, and turns vendor relationships into a compounding margin asset — turning reactive partners into deliberate Lighthouse operators.
Read more →Lighthouse Partner Hierarchy
Where does your firm sit in the vendor stack?
Vendor programme hierarchy
Where do you sit?
Most partners with 8–15 active vendors are fully leveraging fewer than three.
Partners at Lighthouse status receive preferential deal registration, dedicated vendor resources, and first access to MDF funding — typically 3–5× more than Managed-tier partners.
60%
of vendor MDF budgets go unclaimed every year.
That's not a small oversight — it's structural. Vendors allocate marketing development funds expecting partners to activate them. Most don't know how, and the money disappears at year-end. Partner Compass exists specifically to close this gap, one tier at a time.
8–15
Active vendors per typical MSP
<3
Actually leveraged for margin
Building something in the channel?
Whether you're a vendor trying to activate your partner base, or a reseller leaving programme benefits unclaimed — I'll help you find the gap and map a path out.