I started in technology distribution in New Zealand and spent twenty years across the partner ecosystem — Ingram Micro, Microsoft, Procore, SaaS distribution, MSP programmes across APAC, MENA, and LATAM.
The same pattern appeared everywhere: the partners at the top of vendor programmes weren't the biggest. They were the most deliberately positioned — and that positioning required a dedicated Alliances function that smaller firms couldn't justify building in-house.
That gap is what indyrct is built to close.
How I operate
Begin with the infinite end in mind.
Short-term tactics that undermine long-term relationships aren't strategy.
Win-win-win is built on honesty.
The best channel relationships are the ones where both sides are being straight.
Be the first to say "I don't know."
Twenty years in means knowing which questions to ask — not having all the answers.
Ecosystem experience
Vendor
Microsoft, AWS, Dropbox, Procore — partner ecosystem transitions from legacy channel to born-in-cloud SaaS.
Distribution
Ingram Micro, Renaissance, Dicker Data — global and niche distributors across APAC.
MSP & GSI
VAR-to-MSP evolution across APAC, MENA, and LATAM.
Start-Ups
SaaS distribution, NBN channel initiatives, early-stage ISV Alliance consulting.