Welcome to my journey
Growth cycle SaaS companies need to understand how to scale programmatically by leveraging the network effects of a value-based Customer Success-focused partner ecosystem – that’s where I come in.
As a Partner Ecosystem professional, it’s my job to help companies build a modern ecosystem approach to partnerships, evolving away from old-school thinking to traditional partner programs. I’ve been doing it for over 15 years and have loved every minute.
Partner Ecosystems is truly a passion for me. When I first started in this niche arena, I began in traditional technology hardware distribution which evolved into being at the forefront in both the technical and go-to-market disruption that Cloud Computing brought to the global stage of what we now refer to as SaaS. Naturally, this developed into a career in Partnerships and Alliances, which has led me to where I am today.
My lived experience in this space includes SaaS Distribution, SaaS Vendors, Managed Service Providers, Global System Integrators and the Public Sector in an array of verticals. In my time across these various facets of the Partner Ecosystem, I’ve worked with great companies like Ingram Micro, Microsoft, and niche vertical platforms such as Procore to improve their partner programs.
If you want to add your name to that list, connect with me here, on LinkedIn, or email me directly.
FAQs
Who I Am.
Kiwi | Direct & Passionate
Intrapreneur | Nascent & Maturing Partner Programs
Two Decades of Channels | MSP/GSI/Disti/Vendor/ISV/Govt
First Principles.
Begin with the infinite end in mind
win-win-win is built on the foundation of honesty & trust
Be the first to I don’t know
Know me more.
Personal OS | Craig Bovaird Behavioural Report
Books | A Theory of Everyone / The Infinite Game / Nearbound
Podcasts | Investible Partnerships / Stratechery / Simon Sinek
